The latest installment in Mom at the Meat Counter’s Food Labeling Series caught my eye this week and got me to thinking…
Have you ever seen a warning label or an important notice that said “not for…consumption”?
My Example: “This product not meant for pet consumption”.
Buddy is ever so appreciative of being thus informed.
Have you ever read a label and weren’t sure how or IF you should partake of its informative offerings?…
…no matter how appealing its food righteous claims were?
When I put these two considerations together, I create a category for labels I would like to send back to companies with my own “warning” label – “These terms are not meant for my marketing consumption.”
This labeling frenzy seems more like a marketing craze. I find myself ignoring much.
Being a consumer can be confusing. I’m much less perplexed by raising cattle.
What I’m getting at is just because I grow steak doesn’t mean I understand the reasoning of those who guide it to your grocery cart. Sometimes I chuckle at labels. Sometimes I nearly scratch a bald patch into my auburn locks. Always, always, I want consumers (a category that also includes my Farmer and me) to find their confidence in simple, manageable facts.
So in the interest
of hair maintenance scalp health consumer confidence, I suggest you go FarrrTHUR with Janeal over at Mom at the Meat Counter. This week her dad had a question about a Washington Post article, which highlights how USDA labels were used by a marketing department maybe to improve sales?…
…or maybe to reduce consumer understanding of what they were buying?
Say what? Use extra labels to under inform?
Michael Jacobson, the executive director of the Center for Science in the Public Interest, was quoted in the Wall Street Journal. “Labels have become a battleground where companies use every trick they can muster, which is a problem because consumers tend to be naive.” Source
I further reduced my label naiveté this week. You can, too, by taking a short trip to visit with Meat Science Ph.D. Janeal Yancey.
Stay dry – it’s awfully soggy around here.