a story of Southern agriculture

FarrrTHUR 21: Not for marketing consumption?




The latest installment in Mom at the Meat Counter’s Food Labeling Series caught my eye this week and got me to thinking…


Have you ever seen a warning label or an important notice that said “not for…consumption”?


My Example: “This product not meant for pet consumption”.

Buddy is ever so appreciative of being thus informed.


buddy ready-1w



Have you ever read a label and weren’t sure how or IF you should partake of its informative offerings?…

…no matter how appealing its food righteous claims were?


Me, too.


When I put these two considerations together, I create a category for labels I would like to send back to companies with my own “warning” label – “These terms are not meant for my marketing consumption.”


This labeling frenzy seems more like a marketing craze.  I find myself ignoring much.




Being a consumer can be confusing.  I’m much less perplexed by raising cattle.


What I’m getting at is just because I grow steak doesn’t mean I understand the reasoning of those who guide it to your grocery cart.  Sometimes I chuckle at labels.  Sometimes I nearly scratch a bald patch into my auburn locks.  Always, always, I want consumers (a category that also includes my Farmer and me) to find their confidence in simple, manageable facts.


So in the interest of hair maintenance scalp health consumer confidence, I suggest you go FarrrTHUR with Janeal over at Mom at the Meat Counter.  This week her dad had a question about a Washington Post article, which highlights how USDA labels were used by a marketing department maybe to improve sales?…

…or maybe to reduce consumer understanding of what they were buying?


Say what?  Use extra labels to under inform? 


Michael Jacobson, the executive director of the Center for Science in the Public Interest, was quoted in the Wall Street Journal.  “Labels have become a battleground where companies use every trick they can muster, which is a problem because consumers tend to be naive.” Source



I further reduced my label naiveté this week. You can, too, by taking a short trip to visit with Meat Science Ph.D. Janeal Yancey.



Stay dry – it’s awfully soggy around here.
Emily Grace


Going even FarrrTHUR?

10 Responses to “FarrrTHUR 21: Not for marketing consumption?”

  1. Benjamin

    An agricultural marketing professor told me once: “In order for beef to be labeled ‘Angus’ it had to come from a steer that was at least 51 % black.” Not a specific breed, just based on color.


    • Janeal Yancey

      Yep, that’s true. They only have to be 51% black. CAB has other requirements concerning marbling, ribeye size, dairy influence, and no hump.

      Angus and CAB are on my list of posts to write.


      • Emily Grace

        I’m looking forward to your next posts, Janeal! Your writing is so informative, I may just inform my Farmer of something he doesn’t know…yet! 🙂


      • Benjamin

        The same professor told me, for his money, Holstein, a traditional milk cow, was the best tasting beef but would never make it commercially because of the meat to bone ration. He put a whole one in his freezer about twice a year.


  2. MNGobbleGal

    I saw that article this week, too, and just shook my head – which I seem to be doing more often than not these days when it comes to food marketing. Love Mom at the Meat Counter – she always has fantastic information. Have a wonderful weekend, Emily!


    • Emily Grace

      Hi Lara! Thanks for stopping by. I hope you have a wonderful weekend, too!

      P.S. I’d love to hear about that conference. Shoot me an email when you can, please.



Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

Basic HTML is allowed. Your email address will not be published.

Subscribe to this comment feed via RSS

%d bloggers like this: